Bootstrapping Digital Content with Tribeca Film Festival
Monday, June 11th
4pm Presentation
Happy Hour Reception to Follow
Now more than ever, artists and theatre organizations must create online content to tell their stories to potential audiences. But with limited time, staff, resources, and equipment, we may feel like the theatre community is at a disadvantage to other sectors to create compelling, professional-quality content. In this workshop, we'll look at examples of successful content branded for corporations and experiences. You'll receive concrete ideas about how you can tell your story online in a way that stands out in a crowded field and gets people engaged in your work!
About Allison Rhone:
Allison Rhone launched her career in digital marketing and communications over a decade ago developing numerous award-winning campaigns for some of America’s top companies including Target, Verizon, Prudential and P&G brands such as Pantene, Aussie, Herbal Essences, Gain and My Black is Beautiful. In recent years, Allison has also built a name for herself as one of the industry's premier digital storytellers, known for her knack for producing short and long form content that ignites audiences. She’s developed, scripted and executed multi-channel influencer-driven content and strategies, which have resulted in the growth of millions of social followers and consumer video views as well as the creation of 300+ pieces of branded content.
She is currently leading social and digital strategy at Tribeca Film Festival. That’s when she’s not on the internet consuming and dissecting massive amounts of pop culture, film, and TV.