This season, Theatre Philadelphia kicks off our new professional development series for artists and administrators! We're sharing best marketing and communications practices from a variety of business sectors, and learning how to apply it to our work in theatre.
On November 30, we’re discussing Google Analytics! Speakers will share success stories and tips that our theatre community can apply to building and engaging audiences. Join us with guests Grace Stasky (Ads & Analytics Manager) and Jackie Kollar (Director of Digital Strategy) from ChatterBlast.
Grace and Jackie will speak about connecting digital tactics to Google Analytics to show success for businesses. Beyond posting to social media networks, blogs, and more, connect to dots on the digital path. Social media KPIs, Google Analytics and best practices for high-level data will be discussed including:
• Digital Research & Strategy
• Social Media Advertising Analytics
• Google Analytics
While we designed this event with theatre marketers in mind, this is a great opportunity for artists, students, creative professionals, and business-types of all kinds to learn from our local leaders in marketing and digital strategies. Along with a discussion, we'll have time for networking and defining action steps you can implement as soon as you get back to your desk.